The Unlikely Come-Up: How BRENDEN Went Viral (Without His Music)

Brooklyn-based artist BRENDEN (@realestbrenden) has been putting in the work, posting one reel a day for the past four months in hopes of getting his music the attention it deserves. But it wasn’t his music that went viral—at least not initially. Instead, it was a humorous video where he playfully told tourists to visit New York’s “worst” neighborhoods and greet locals with an over-the-top friendliness. Satirical, of course, but the internet loved it. With over 700,000 shares, comments, and likes across platforms, BRENDEN’s viral moment didn’t just put him on the map; it gave us a glimpse into how social media is reshaping what it means to break through as an artist.

In the age of social media, sometimes it’s not just about the music—though BRENDEN definitely has the talent to back it up. As much as his music speaks to his authenticity, his personality and raw humor are also front and center. In fact, this viral moment is a perfect example of how showing different sides of yourself can open doors that would otherwise remain closed. No matter how hard you hustle to promote your art, sometimes it takes a little bit of unfiltered fun to get eyes on you.

But don’t sleep on BRENDEN’s music—this viral moment has only brought more attention to his impressive catalog. With 16 authentic, raw records under his belt, BRENDEN has been carving out his space in the music world with a sound that blends Brooklyn street wit and a sharp eye for the realities of the world around him. A frequent collaborator with MANKIIND, their chemistry is undeniable, creating tracks that feel both grounded and experimental.

His latest single, "Phelps," released via HRDRV, speaks to the darker side of the industry—addressing social media haters, fake supporters, and the "sharky" environment artists navigate every day. It's a testament to BRENDEN's willingness to be real about the struggle, calling out clout chasers and navigating the ups and downs of exposure. The track blends sharp commentary with a sample-driven beat, showcasing his signature blend of authenticity and attitude.

This viral video, along with his honest, gritty music, marks a new phase in BRENDEN's journey. The lesson here is clear: don’t be afraid to show who you are—quirks, humor, and all. Social media may have given him his first big break, but it's his talent and unique voice that will keep him on the rise.

Follow BRENDEN on Instagram, TikTok, and Spotify to catch more of his journey. And while you're at it, maybe skip his "tourist guide" to New York... unless you're feeling adventurous.